Black Boy Joy: The Entrepreneurship Edition

Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can’t. – Anonymous

 The universe of Black Boy Joy, though recently titled thanks to Change The Rapper, spans generations.  As we look at the greats such as: writer, activist and social justice defender James Baldwin, Sidney Poitier, the first black male to receive an Academy Award and even Robert Smith, investor and one of only three black American billionaires in the world, we would be remiss if we did not acknowledge those filling their shoes and creating their own lanes. Having to deal with racial profiling, unarmed brothers being murdered at the hand of police (shout out to Black Lives Matter) and the inherited mental anxiety that comes along with being a black man in America, they still rise to the top.  How is this even possible? Some say it is the melanin, the genetics or the grace from God. Whatever you think it is, these guys featured below have it.  Defying statistics, living their best lives and investing back into their communities are what set these guys apart from the norm, the average Joe, and the 9 to 5 employee.

Black Boy Joy: The Entrepreneurship Edition is highlighting Scooter Taylor, co-founder of LookLive, Desmond Robinson, owner of D. Arthur’s Catering, LLC, LeAnder Nicholson, owner of Believeland Management, Elvin Taylor, owner and CEO of The Elvin Taylor State Farm Agency and Kenneth Sales, owner of Platinum Collision Center Atlanta. These young kings all possess three distinctive traits that allow them to continually rise to the top of their respective fields. Contrary to popular belief, athletics and entertainment are not the only industries where black men excel. Just this listing alone showcases the tech, culinary, health, entertainment and auto industries. The three traits these melanated brothers all have in common, which make them dominant outliers, are: their new-century alpha male mindset, opinionated tenacity, and futuristic goal-setting.  What do I mean by new-century alpha male mindset? Glad you asked. This mindset is one that allows alpha males to not only be leaders of their packs but informs them when to follow as well. These men do not subscribe to the notion that they know it all. With ever changing trends in the business realm and the economy, those who know how to observe before acting, listen before speaking and follow before leading are those that are continually winning.  Knowing how to play the game always beats the person who just wings it. The second trait of these entrepreneurs is their opinionated tenacity.  Opinionated tenacity is talking about it and doing it at the same time. These guys know their industries, stats, markets, targeted demographic and how to get the job done better than their competitors. Not only that but they are vocal about their skillset; just follow them on social media if you do not believe me. Past, current and potential clients get a chance to read and see their business needs being taken seriously and services provided by the best in the business. No one wants to do business with anyone unsure of his or her product/service and who are quick to give up the fight for their patronage.  The third trait these kings possess is futuristic goal setting.  By that, I mean they are not letting their success end with them.  For example, what most people do not understand is that there is a difference between being rich and being wealthy. Rich is in the now; the present, while wealthy means your riches span at least two generations after you.  Though they may not say generational wealth building during their speaking engagements, client consultations or social media posts, they live it and exude it in everything they do. They are the direct representation of ‘Black Wall Street’.  It’s a lifestyle, not a 9 to 5 job. What’s the point of money, property or investments if you’re the only one enjoying it? I’ll answer it for you, none.

As I close, I must quote Maya Angelou, whose poetic and thought-provoking words sum up the essence of these Black Boy Joy entrepreneurs: “Bringing the gifts that my ancestors gave, I am the dream and the hope of the slave.” Creating their own paths, staying in their own lanes and living the lives on their own terms have garnered these men the title of Black Boy Joy entrepreneurs. Now, let’s cue Angie Stone’s ‘Brotha’.

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Written by Justin Key

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Justin Key, actor, author, entrepreneur, mathematician, content creator and speaker, is the modern day renaissance man.  Simultaneously coexisting in three industries, entertainment, S.T.E.M. and business, he has defied the societal odds to really live the life he has always dreamt without limits. Attributing his success to the shift in his mindset, he is on a mission to help as many people in the world as possible to do the same. As an innovative influencer, he has been featured in many publications, served on numerous panels and has delivered addresses and talks all over the world.

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