Matthew A. Cherry, former NFL wide receiver-turned-movie director, recently launched a Kickstarter campaign for an animated short film, Hair Love. Through the film, Cherry seeks to “show a positive image of black fathers and their daughters, while encouraging natural hair and self-love throughout the world through the animated space.”
According to the Kickstarter campaign, Hair Love focuses on the father and daughter relationship between two characters named Stephen and Zuri, and Zuri’s natural hair.
Hair Love was “born from seeing a lack of diversity in animated projects and also wanting to promote hair love among young men and women of color. It also was born from being an African American man myself and wanting to see more positive images of black fathers and parents in the media.”
In order for Hair Love to enter production, Cherry’s Kickstarter campaign is aiming to raise $75,000. “We have our goal set for 75k, but we are really trying to raise 100k to make this project at the highest level we can make it,” Cherry said. “We are aiming to do it in the same vein as other Pixar animated short films and as we all know animation is a little more costly than traditional live action projects. Every little bit helps and we are also currently working to include some hair product sponsorships for future rewards and perks.”
Click here to support Hair Love’s Kickstarter campaign. The last day to support the campaign is August 9th.